The Platform Connecting Customers To Your
Make Your Business Personal
Strengthen the relationship between you and your customers
- Create 1-to-1 customer relationships.
- BLUE supports a modern marketing suite with complete visibility into the customer journey.
- Through a single point of integration, BLUE connects your marketing initiatives to your customers.
Manage “Earn & Burn” of Customer Currency
Choose from a variety of options to engage customers across channels and choose between multiple "earn & burn" structures.
Collect & Aggregate First-Party Data
BLUE acts as the connective tissue enabling business systems to communicate, resulting in a more robust and attributable customer profile that is accessible and actionable for stakeholders across your organization.
Activate Data & Track Performance
Maximize your marketing efforts by activating customer profile data to create triggered and transactional rules that drive highly personalized customer experiences.
Don’t Build From
the Ground Up
Start new programs with most of the essential features already built and ready for deployment.
Configure the Platform to meet your business needs. Implement a unique program design, putting your brand first.
for the Future
Each new product addition supports all programs built on the platform. Take advantage of our R&D, at your pace.
Get To Market Faster
Blue’s agility guarantees your brand’s program will be up and running in record time.
Real Time Access & Action
Access first-party, actionable customer data and implement marketing decisions in real time.
Configure and optimize your program to meet your brand’s goals and ensure you’re always one-step ahead of changing consumer demands.
Emerging technologies create new customer touchpoints and industry demands. Invest in a platform-first approach to adapt to every innovation.
Want Even Loyaler Loyal Customers? Make Them VIPs
VIP has a nice ring to it, doesn’t it? Most loyal consumers would have to agree. In fact, 50% of consumers said they have changed their shopping behavior with a particular brand in order to reach a higher reward tier, or VIP status. While many brands have come to a collective understanding that loyalty...View Now
Guest Post: 3 Ways to Make Your Retail Signage More Visible to Customers
When opening your retail store, one of the most important sales tools you have is signage. The goal of signage is to attract customers, inform them about what you offer, and encourage them to make a purchase. Sadly, signage is often an afterthought rather than a focus in the planning process. This...View Now
Retail Roundup: Enhancing Customer Loyalty Through The Omnichannel Experience
Love it or hate it, technology is drastically changing how business is done. Gone are the days of our grandparents when brand loyalty could last a customer's entire life. As the customer journey gets more complicated and confusing, it's important for marketers to understand how to intersect new technologies...View Now
Read more articles on Enterprise Loyalty
Questions? Call 1 (877) 708-3288 to speak to a member of our team.