Welcome to the BLUE Developer Hub!

Your one stop shop for all the information you need to get your loyalty program up and running.

BLUE is a technology platform designed to help make business more personal. Our goal is to help businesses build stronger relationships with their customers through technology. The BLUE API exposes loyalty based functionality that helps marketers connect their engagement intitiatives with customers.

Get Started!

Getting Started

  • API Reference

    The BLUE API provides a RESTful interface for integrating your systems with the BLUE loyalty platform. The API reference describes available resources and provides detailed information on authentication, parameters, errors, and response formats.

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  • Open Source

    Belly is rooted in technology; it’s at the core of everything we do. We’re building exceptional products that we’re proud of, and we’re confident in our code. We’d love to share this code with you. Play around, enjoy, and let us know what you think.

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  • Guides & Tutorials (Coming Soon)

    Learn how to build on top of the BLUE platform. We offer simple tutorials to help developers learn how to utilize specific features of our platform.

Have Questions? We’re here to help!

If you have issues using our platform or have trouble with any of our guides, please feel free to reach out.

Contact Us