A few years ago, it was pretty easy to have a leg up on the competition. All a small business owner really needed to do was create a Facebook page and BOOM, they had more legitimacy than the store across the street. But now, having a Facebook page is just like having a phone number. So what can a business do to set itself apart so that its Facebook presence catches the eyes of new and current customers? With millions of business pages out there, here are some Belly Merchants doing Facebook right!
Molly's Cupcakes – Chicago
Molly’s Cupcakes has established itself as one of Chicago’s best cupcake shops and it’s using Facebook to accomplish this. In almost every Facebook status Molly’s posts, it almost always includes an image. Here’s a trick: Facebook’s algorithm ensures that statuses with images will be viewed by more of your Fans, which will lead to more Likes and Shares. This increase in reach will lead to increased sales. If you have a new menu item you want your customers to know about, include a picture of it! Soon they’ll start salivating and craving what you’re offering.
Your Facebook Cover Photo is the first thing people notice when they visit your Page, so make it awesome! Use your Cover Photo to drive sales. Molly’s’ includes an arrow and copy that says “Click below to order” to direct your eyes to the “Order Online” tab it has installed. This super simple feature can lead to an increase in sales because it allows customers to purchase cupcakes from the comfort of their own home.
Wahoo’s Fish Taco – Austin
It’s very important that every Facebook post contains information that your customers will find interesting and worth reading, and not just gibberish clogging up their Newsfeed. The best small business pages post something every day and offer variety. Start off the week by sharing Weekly Specials or new promotions. Record a quick video to show what the in-store experience is like and post it mid-week. Round out the weekend with a question or something eliciting customer involvement. Sometimes a simple Happy Hour special is all it takes to drive customers into your store. Check out how Wahoo’s in Austin keeps its Facebook page fresh and entertaining.
Glazed Donut Works – Dallas
With Facebook, it’s so easy for your customers to leave feedback. Make sure you respond to them – even if it’s a simple thank you. Glazed Donut Works makes our best of list because they do a fantastic job replying to customer posts. If your customers can tell that a real person is actively engaging with them through social media, they’ll be that much more likely to want to participate with and visit your business.
Cafe Bella – Chicago
And if you have a loyalty program in place, use Facebook to show it off! Businesses who’ve installed the Belly Rewards Tab on their Facebook see an increase in Facebook "Likes". Members who "Like" the business's page earn Bonus Belly points. This tab is easily added to your Page and not only alerts your Fans that you’re part of the Belly Network, but also showcases the one-of-a-kind Rewards at your business.