On average, consumers say they will spend $967 on gifts this year, up 3.4% from last year. We encourage all of our small business merchants to take advantage of this busy season! The Saturday after Thanksgiving is Small Business Saturday (SBS), a day dedicated to encouraging consumers to shop at local businesses. While large retailers invest heavily in marketing for Black Friday, the Shop Small movement has served as a platform for small businesses to promote their business and connect with their communities.
Nearly 50% of consumers say that location impacts their decision on where to shop, so this interactive map to find local businesses in their area, is a great tool to point your customers to as they’re out shopping. Whether you’re selling unique Christmas gifts, or keeping shoppers warm with your special holiday brew coffee, Small Business Saturday is a great opportunity to drive traffic into your store. Here are some of our tips on how to use your loyalty program to make the most out of November 25!
Collect Emails Today
Building your email list a crucial part of your loyalty program’s success in general, as well as for Small Business Saturday. Start encouraging customers to sign up for your program today so you’re able to send them emails before, during, and after SBS. Make sure you’re telling your customers about your loyalty program and giving them an incentive for signing up. Check out all of our tips for getting customers signed up!
Send Customers an Email
While most of us get countless emails every day, customers that are part of your loyalty program want to hear from you! Make sure you send them an email reminding them to #ShopSmall on SBS and visit your business. You can create materials branded to your business to send out to your customers in an email, or even print out to hang at your business. Be sure to make your emails compelling and fun for your customers to read.
Give Customers an Incentive
A great way to drive more traffic into your business is to offer customers a special incentive for shopping with you on Small Business Saturday. This is a great opportunity to get creative and offer a special reward only available on SBS, or offer customers double points when they visit your business on that particular day.
Share on Social Media
Social media is a great way to get the word out about Small Business Saturday. Make sure you’re sharing your specials and incentivizing your customers to come in on November 25th. You can join the larger conversation by using the hashtag #ShopSmall and sharing the materials you created for your business from our tip above!
Follow Up With Your Customers After
Stay connected with your customers after Small Business Saturday to create stronger relationships and lasting loyalty. Send a follow up email after SBS thanking customers who shopped with you and telling them about your sales, events, etc. for the rest of the holiday season. We recommend that our small business merchants use our marketing automation tool to target customers who haven’t visited their business in 30-120 days with a special offer. This is a great way to make sure you stay in touch with customers who shopped small.
Small Business Saturday is a great way to drive more traffic into your business. If you have a loyalty program, or are looking to implement one before the holiday rush, make sure you’re leveraging it to get your most loyal customers through the door. Take part in the larger #ShopSmall conversation, making your business visible to all of the consumers supporting Small Business Saturday.
Looking for a loyalty program to get up & running before SBS? Request a demo of Belly today!
Don't forget to enter the Small Business Saturday Sweepstakes below!
Small Business Saturday