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Millennials Seek Fun Loyalty Programs

Originally posted by RIS News on October 21, 2015

Millennials just want to have fun. While that may sound like a Cyndi Lauper lyric, it’s really a crucial insight for retail marketers who want their customer loyalty rewards programs to be a smash hit with the 80-million-strong U.S. consumer segment accounted for by 18- to 34-year-olds.

In a COLLOQUY-sponsored nationwide survey of 1,000 U.S. consumers, 34% of millennials said the word that best describes their participation in a customer reward program is “fun.” By comparison, 26% of the general population (18 to 65 years and over) chose the word “fun,” meaning millennials scored 24% higher on the loyalty-needs-to-be-fun meter.