Add Some Holiday Magic to Your Emails: Holiday Email Guide

Holiday email guide image

It’s finally November, which means the holidays are in full swing! We can already smell the pine needles and pumpkin pie. For many businesses, this typically means a hectic season of extended hours and lots of foot traffic. If you’ve been busy all year collecting customer emails through your loyalty program, the holidays are the most wonderful time of year to put those to good use.

Your customers are likely getting plenty of emails this season, so it’s important that your emails cut through the clutter. How do I do this? We’re glad you asked! Here are some factors to consider, followed by some holiday-themed examples.

The Subject Line

The first step is crafting a compelling email subject line. This is the first thing your customers will see in their inbox and unless they’re adept to opening every email from your business, the #1 factor that will convince them to open the email. We encourage you to get creative, show your business’s personality, and get into the holiday spirit! If you’re emailing customers about a particular sale or promotion, be sure to include that in the subject line.

Photo Opp

Humans are driven by imagery and emails are no exception. Your email should contain a high quality and visually compelling image to keep your customer’s attention. The Web Command Center has a whole library of high quality images you can use for your emails. We’ve also whipped up some special holiday images for you to use this season - look for the download links in the examples below!

Call to Action

The call to action (CTA) is the part of your email that asks your customer to do something. Are you introducing a fall-themed menu that you want them to try? Do you have a big sale going on for Black Friday or Small Business Saturday? Do you want customers to follow you on social media? Are you just emailing to wish customers Happy Holidays? Whatever the action or behavior you want your customer to take, be sure it’s clearly defined in your email.

Sugar & Spice

Email marketing is a great way to build relationships with your customers. In addition to a compelling subject line, sprinkle your email with personality. You can even throw in some holiday puns here and there. Do what feels right for your business and don’t be afraid to have fun!

Email Inspiration

We’re sharing some sample email subject lines and custom images you can use for your emails! Just right-click on the images below and save them to your desktop. You can them upload them when you create your email in the Web Command Center. If you’d like access to the original image, just follow the link below the image. Feeling inspired? You can create your own image and upload it into the Web Command Center; the ideal size is 530px x 260px.

Menu/Fall Special Announcement

This is a great opportunity to promote any seasonal menu items, services, or merchandise.

Subject Line: Apples and Pumpkins and Caramel, Oh My! Try Our Fall Specials Today

fall-specials-image

Download the Original Image Here

Black Friday/Small Business Saturday/Sale Announcement

With many customers out and about shopping for the holidays, be sure you’re on their radar and are informing them of your sales. Be sure to keep an eye out for a special blog post for Small Business Saturday next week!

Subject Line: We’re Putting the Red & Green in Black Friday. Check Out Our Sale!

black-friday-image

Download the Original Image Here

Social Media Announcement

In addition to email marketing, social media is a great way to keep in touch with your customers. During the holidays, keep customers informed of special sales and hours quickly through social media. Use our social media campaign to get more customers engaged with your business by offering bonus points for Liking your business on Facebook.

Subject Line: Get Holiday Bonus Points & Like Us On Facebook!

like-us-on-facebook

Download the Original Image Here

Happy Holidays/Happy New Year/Just Because

You may just want to wish your customers happy holidays and let them know you’re thinking of them during this season! This is a great way to build a more personal relationship that you can carry on to 2018.

Subject Line: Happy Holidays from [insert your business name]

happy-holidays-image

Download the Original Image Here

happy-new-year-image

Download the Original Image Here

We hope we’ve given you some inspiration for this holiday season! Interested in sending email campaigns to your best customers this holiday season? Request a Belly demo!