Christine Hinderliter was hooked at first bite when she ate at a Cheeburger Cheeburger restaurant, so much so that she decided her hometown of Amherst, NY needed one too. In September of 2006, Christine opened up her own Cheeburger Cheeburger franchise.
In 2015, Christine began exploring ways to increase customer loyalty and retention when she came across Belly. Belly perfectly aligned with Christine’s needs; since becoming a Belly Business, Cheeburger Cheeburger has signed up over 760 customers who have visited over 3,500 times!
“Belly helps remind our guests that we are here so that they’ll dine a few more times per year than if we didn’t have a loyalty program.” Christine, Owner Cheeburger Cheeburger
When Belly launched a network-wide contest with a focus on signing up new customers, Christine saw the perfect opportunity to grow her Belly loyalty program. Throughout the duration of the program, Cheeburger Cheeburger increased their new customer sign ups by over 280%. The key to success? Involving the servers and staff. Christine’s full team encouraged every customer to sign up with Belly if they hadn’t already. “Customers could join upon entering the restaurant or while sitting at their tables.”
In addition to staff involvement and the iconic Belly iPad, Cheeburger Cheeburger relies on marketing materials to promote their loyalty program; they keep a large Belly poster at the counter and offer compelling rewards. “We give guests 15 points when they first sign up with Belly, which allows them to redeem a reward after their first visit.” Through Belly’s platform, merchants can elect to award customers 15 points for their first check-in, putting them closer to rewards and decreasing time between their visits.