We are humbled to announce that together with 7-Eleven and our Belly Members, over 20,000 meals were donated to local food banks this holiday season. As part of our "#Coffee4Meals" campaign, every time Belly Members in Austin, Chicago, Los Angeles and New York redeemed their Belly Points at 7-Eleven for a new 15 point coffee reward, 7-Eleven donated a meal to a local food bank on their behalf.
This joint program launched on December 2, 2014 and ran through the start of the New Year. The program came about after a similar promotion ran in Chicago last year, called “Give A Little & Do Great.” Every time a Member accumulated 10 points (two visits) and redeemed the "Give A Little" reward on the in-store Belly tablet, Belly and 7-Eleven donated a meal to the Greater Chicago Food Depository on that member's behalf. Over 3,400 meals were donated last year. The meals donated from #Coffee4Meals benefited the Capital Area Food Bank of Texas, City Harvest in New York, the Greater Chicago Food Depository, and the Los Angeles Regional Food Bank.