press release

Belly Empowers Local Businesses with Mobile CRM & Marketing Automation; Unveils iOS App for Merchants

Leader in customer loyalty launches new mobile tools for local businesses to connect with customers

Belly, the leading iPad based loyalty and marketing platform, launched an addition to its iOS app that enables merchants to access their loyalty program data and run their marketing while on the go. This new iOS functionality gives merchants insight into customer data, in-store visits and reward redemptions, the ability to view and edit customer accounts, and to set up and send automated marketing campaigns.

For the first time, resource constrained and time-pressed business owners can run their marketing automatically from their iOS device when they set up Auto-Engage: triggered email marketing campaigns that automatically send based on a customer’s history. Auto-Engage has proven to reactivate up to 10% of a business’s lapsed customer base each month, and ensures that up to 50-60% of first time customers return. This mobile innovation builds on Belly’s recent inclusion in Apple’s mobility partner program, providing every business with best-in-class iOS solutions.

“Business owners need a simple way to automate their marketing. By tapping into the customer data their loyalty program already provides, we can run more effective and engaging marketing campaigns automatically on behalf of every merchant,” said Logan LaHive, founder and CEO at Belly. “With the release of our first Merchant-enabled app, it’s easy for businesses to manage their Campaigns the same way their customers are engaging with them – mobile first. We are empowering business owners to connect with their customers, no matter where they are.”

Originally, Belly’s Campaigns product allowed merchants to create, send and track email marketing campaigns. Now members will also receive push notifications to their iOS and Android mobile devices when the businesses they use Belly at send a campaign. Over 6 million Belly members can more easily connect with and be made aware of sales or events at the businesses they’re loyal to.

The updates to Belly’s mobile tools further advance the company’s mission of making businesses personal by allowing businesses to connect with their customers at optimal times and on the devices they prefer.


The below image shows Belly’s iOS app for Merchants. The middle screen shows the Merchant dashboard when the app is launched – highlighting customer visits, total customers and reward redemptions. The screen on the left allows Merchants to dive into customer accounts to view visit history and points earned. The screen on the right shows the set-up process to send automated Auto-Engage emails directly on mobile.


The below image shows Belly’s iOS app for Members. The screen on the left shows the push notification Belly Members will receive when a business they’re loyal to sends a Campaign. The screens in the middle and on the right show a Merchant’s Campaign displayed within the mobile details page.