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Belly and 7-Eleven Launch Coffee4Meals

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Belly and 7-Eleven, Inc. are making it easy to support local food banks this holiday season. When Belly members visit 7-Eleven locations in Austin, Chicago and Los Angeles they can redeem a new 15 point reward for a large coffee and 7-Eleven will donate a meal to local food banks.

Running under the hashtag “#Coffee4Meals,” this joint program launched on December 2, 2014 on “Giving Tuesday” in Austin, Chicago, Los Angeles and New York City. Since then, over 12,000 meals have already been donated; in fact, New York reached its donation goal within a week after the program started.

“We’ve been overwhelmed by the outpouring of charitable contributions from our Belly members to this campaign,” said Sarah Reilly Engel, vice president of enterprise merchant success at Belly. “Belly’s iPad placement at select 7-Eleven locations, provides an opportunity to connect consumers to special programs like this, seamlessly in-store. We are incredibly grateful that our members are engaging and taking the time to help people within their communities who need it the most.”

This year’s program came about after a similar promotion ran in Chicago last year, called “Give A Little & Do Great.” Every time a member accumulated 10 points (two visits) and redeemed the "Give A Little" reward on the in-store Belly tablet, Belly and 7-Eleven donated a meal to the Greater Chicago Food Depository on that member's behalf. Over 3,400 meals were donated last year. This year’s program benefits the Capital Area Food Bank of Texas, City Harvest in New York, the Greater Chicago Food Depository, and the Los Angeles Regional Food Bank.

Want to get involved? Just visit any participating 7-Eleven and redeem your points for the reward. With your support, we can help the people in our neighborhoods in need this holiday season. Thank you!

UPDATE: This year's #Coffee4Meals promotion contributed to over 20,000 meals donated to food banks in Austin, Chicago, Los Angeles, New York and Vancouver. Thank you to all who participa