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Are You Ready for the Madness?

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The Madness has arrived! It's the only time of year when it's perfectly acceptable to wear your team's colors every single day, instigate rivalries between your coworkers, and refrain from washing your "lucky" socks, all in the name of college basketball. And so to spare us all from inevitable heartbreak, we're launching "Belly Madness" and giving out prizes to Belly Members like you all month long!

Just visit any Belly Business and check in at the iPad. You'll automatically be entered to win prizes including 2 tickets to the Semi-finals on April 4th in Indianapolis.*

Other prizes include a home entertainment center, Air Jordans, iPads, gift cards to your favorite Belly Business and college bookstore, classic basketball DVDs, tube socks, Nerf hoops, and chips & queso to the max.

Increase your chances to win by Bellying as much as possible and redeeming your Belly Points for rewards from now through March 30th. Tweet the message below to really boost your odds, too –

I'm in on #BellyMadness! Check in at any @BellyCard business for a chance to win college basketball tickets! http://bit.ly/1FqEtp2

Belly Madness runs from March 17 – 30. Belly will announce weekly winners leading up to March 30. All winners will be contacted via email.

*Semi-finals ticket winners will receive a $400 travel voucher from American Airlines and a $200 gift certificate to hotels.com. Semi-final ticket winners will be notified by March 31.

And many lucky Belly Members will win chips & queso because there's nothing more collegiate than liquid cheese. Good luck!