Mayor Visits Company as Belly Logs its One–Millionth Active Member

Chicago (2/22/13) Mayor Emanuel visited Belly, Inc., at 600 W. Chicago, today to announce that the company will create 150 additional jobs in the coming year as it continues its rapid growth in Chicago.

“Belly is a perfect example of the sort of thriving technology company that we’re looking to attract and expand in Chicago,” said Mayor Emanuel. “The company is growing rapidly and attracting bright young people to Chicago. I am encouraged by their growth and I look forward to watching them succeed in the future.

Belly is the first universal digital customer loyalty and rewards program that lets anyone earn crave–worthy rewards at their favorite small businesses. Customers can either use a physical card or mobile app to scan in on the Belly provided in–store iPad to earn points redeemable for customized and engaging rewards.

Belly is celebrating a monumental growth milestone this week by signing its one millionth active member. Since launching in August 2011, loyal Belly users have visited participating merchants nearly seven million times while redeeming over 200,000 rewards.

The company has partnered with nearly 4500 businesses across the United States to offer a loyalty program that fits each business’s personality, culture, brand, and business objectives in order to foster more personal relationships with their customers.

“We are extremely excited to celebrate this milestone with the Mayor today. Belly’s rapid growth and continued success is a direct result of our ability to build a brilliant and disruptive team,” said Logan LaHive, CEO of Belly. “We fully support the Mayor’s continued effort to nurture technology entrepreneurship and innovation in Chicago and we are thrilled to serve as a successful example of Chicago’s digital growth.”

Belly’s growth has been validated through prominent venture capital partners having secured a $10 million round from notable Silicon Valley firm, Andreessen Horowitz, Chicago’s Lightbank and Silicon Valley Bank, among others.

Mayor Emanuel has made the creation of jobs in the technology economy a top priority of his administration. To date, he has stood with nearly 50 technology companies that have committed to thousands of new jobs for Chicagoans.

About Belly

Belly is the leading loyalty platform in the country. With thousands of merchants, Belly revolutionizes traditional loyalty concepts and works with each business to design a customized, unique rewards suite their customers actually want. Using a tablet and single card or iPhone or Android app, Belly unlocks new opportunities for customer engagement and digital advocacy. Belly is headquartered in Chicago, Illinois and received funding from Andreessen Horowitz and Lightbank. For more information, visit