Featured Awards

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  Startup of the Year, 2013

  Best B2B Startup, 2013

  Best UX, 2012

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  Chicago’s Top Workplaces, 2012

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  Winner, 2013

  Up-and-Comer, 2012

Featured Press

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  Belly Builds On Opportunities Of Apple Partnership, Launches New Marketing Suite August 4, 2015

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  Loyalty leader Belly expands its footprint by rolling out to 2,600 7-Eleven locations August 27, 2014

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  Customer Loyalty Tech Startup Belly Raises Another $12M From Andreessen Horowitz August 28, 2013

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  Belly Raises $12.1 Million To Replace Loyalty Cards With Its App August 27, 2013

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  12 Apps You’ll Use This Weekend March 1, 2013

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  Shred the Punchcards: Belly Updates Customer Loyalty Programs November 29, 2012

Press Releases

• Belly Names Sean Wolter as Director of Mobile
  August 18, 2015
• Belly Introduces Marketing Suite Powered By Its Loyalty Solution
  August 4, 2015
• Belly Continues Record Growth, Hires Top Talent
  February 9, 2015
• Google Partners With Belly To Deliver Loyalty Activity To Consumers
  January 30, 2015
• Belly Names Julio Bruno as Chief Operating Officer
  October 29, 2014
• World’s Largest Convenience Store Chain Expands Partnership With Leading Loyalty Provider to East Coast and Canada
  August 27, 2014
• Belly Expands Internationally, Adds To Growing Team
  June 30, 2014
• Belly Names Fred Lee Vice President of Engineering
  April 30, 2014
• Belly Names Vice President of Merchant Success
  January 24, 2014
• Belly Secures Over $12M In New Funding to Expand Loyalty Platform
  August 28, 2013
• Belly Expands Platform to Elevate Customer Engagement With Added Functionality
  June 6, 2013
• Mayor Emanuel And Belly Announce Belly Will Add 150 Jobs By 2014
  February 2, 2013
• Belly Sweetens the Deal with New Belly Bites Sampling Program
  January 28, 2013
• Traditional Customer Loyalty Gets a Kick in the Pants with New Belly Digital Loyalty Program
  December 11, 2011

In The Press

• Apple names Chicago’s Belly as partner in business services
  Blue Sky – Chicago Tribune, August 4, 2015
• How Loyalty Programs Can Attract New Customers
  AmEx OPEN Forum, February 26, 2015
• 7-Eleven expands partnership with Belly to 2,600 stores
  Retail TouchPoints, September 3, 2014
• Belly will run 7-Eleven’s digital loyalty program in 2,600 convenience stores
  GigaOM, August 27, 2014
• Take the Job Seriously, but Not Yourself
  New York TImes, August 7, 2014
• Firms Boost Their Spending on Startups
  Wall Street Journal, August 4, 2014
• The Belly Loyalty Program
  KUSI News , July 13, 2014
• 4 tips from an expanding Belly on scaling up
  Chicago Tribune, June 30, 2014
• Belly expands into Canada
  Crain’s Chicago Business, June 30, 2014
• Belly announces first international expansion as it staffs up locally
  Built in Chicago, June 30, 2014
• Loyalty Rewards Company Belly Announces International Expansion into Canada
  TechCocktail, June 30, 2014
• Belly Goes International With Announcement of Vancouver Launch
  ChicagoInno, June 30, 2014
• 10 Questions: Logan LaHive, founder and CEO, Belly
  Fortune , June 3, 2014
• Belly’s one-stop reward shop
  CNBC, May 3, 2014
• U.S. economy adds 288,000 jobs as unemployment rate falls to 6.3 percent
  CBS Evening News, May 2, 2014
• Punchcards go digital
  Fox Business, April 24, 2014
• Small-business loyalty programs going digital
  Orange County Register, April 24, 2014
• With a swipe of the smartphone, loyalty punch cards becoming obsolete
  Minneapolis StarTribune, April 19, 2014
• Belly has a huge appetite for tech talent
  Crain’s Chicago Business, March 25, 2014
• Call 12: Belly App Trend Offers Savings
  Fox Pheonix, March 8, 2014
• Logan LaHive, founder and CEO, Belly
  Chicago Tribune, January 22, 2014
• Local restaurant creates memories to make home away from home
  Fox Lubbock, January 12, 2014
• To get a job at Belly, don’t read this article
  Chicago Sun Times, January 6, 2014
• Belly Rewards Card and App leave space in your wallet and on your keychain
  KAMC News, January 6, 2014
• Belly Teams Up With Greater Chicago Food Depository
  NBC Chicago, December 30, 2013
• Belly CEO: Excited About Growth, Will Continue to Innovate
  CNBC, November 29, 2013
• Chicago business world gathers to honor innovative companies
  Chicago Tribune, October 30, 2013
• Logan LaHive of Belly
  Chicago Tribune – Blue Sky Innovation, October 28, 2013
• Chicago Ideas Week: Building Belly
  Chicago Tribune, October 14, 2013
• The Top 100 Digital Companies in Chicago
  Built In Chicago, September 29, 2013
• Money Smart: Popular New App Lets You Swipe Your Way to Savings
  KTLA News, September 9, 2013
• The Belly Card
  Fox Cleveland, August 29, 2013
• Andreessen Horowitz and 7-Eleven Back Customer-Loyalty Startup Belly in $12.1 Million Series B
  All Things D, August 28, 2013
• NEA joins $12m round in Belly, proving ‘loyalty’ can still get funded
  Washington Business Journal, August 28, 2013
• Belly Rings Up $12M with 7-Eleven, NEA and others
  Built In Chicago, August 28, 2013
• Belly Announces $12.1 Million Series B-1 VC Funding
  Tech Cocktail, August 28, 2013
• 7-Eleven: The Next Venture Capitalist?
  Convenience Store News, August 28, 2013
• Belly Secures Over $12M In New Funding to Expand Loyalty Platform
  Yahoo! Finance, August 28, 2013
• Belly Secures $12,100,000 Series B Round
  Xconomy, August 28, 2013
• 7-Eleven takes a big gulp of venture capital
  Upstart Business Journal, August 28, 2013
• Belly raises $12.1M from investors including 7-Eleven
  Chicago Tribune, August 28, 2013
• Belly full of cash: Loyalty-card startup banks $12.1 million
  Crain’s Chicago Business, August 28, 2013
• Big retail’s interest in loyalty startup Belly grows: 7-Eleven chips in on $12M round
  GigaOM, August 28, 2013
• Big-name investors feed Belly with $12M to grow digital rewards program
  VentureBeat, August 28, 2013
• 7-Eleven begins investing in startups
  Fortune, August 28, 2013
• Customer loyalty specialist Belly raises $12.1M
  Vator News, August 28, 2013
• Loyalty loss leader: Belly’s real aim is to own the in-store experience
  PandoDaily, August 28, 2013
• Belly Gets $12.1 Million From NEA And Others In A Bid To Take Its Loyalty App To The Next Level
  TechCrunch, August 28, 2013
• Belly – new customer loyalty program – reaches Los Angeles
  Contra Costa Times, August 10, 2013
• Technology speeds up credit card rewards programs
  St. Paul Pioneer Press, July 13, 2013
• Belly Expands Beyond Loyalty With Debut Of Customer Acquisition Platform, Belly Bites; Support For Transactions Is Next
  TechCrunch, June 12, 2013
• Free APP “Belly”
  CBS Cleveland, June 10, 2013
• Earn rewards for eating or just visiting a business
  ABC Cleveland, May 20, 2013
• Small businesses outsource loyalty cards to app makers
  Denver Post, May 7, 2013
• Local shops using app to provide ‘freebies’
  CBS Phoenix, April 26, 2013
• Showing loyalty through your Belly
  ABC Austin, April 2, 2013
• 190 Cyber Surf: Belly Card
  ABC 190n Chicago, March 25, 2013
• App Watch: What’s expected to be hot at South by Southwest
  WGN Chicago, March 7, 2013
• The hottest urban center in the U.S. – Chicago’s mega-Loop
  This Week’s Crain’s, March 4, 2013
• Belly up to the bar: Startup looks ahead
  Crain’s Chicago Business, February 22, 2013
• Belly Hits 1 Million Users and Announces They Will Add 150 Jobs By 2014
  Crain’s Chicago Blog, February 22, 2013
• Street Fight Daily: Life After Patch, What Really Happened at LivingSocial?
  StreetFight Magazine, February 22, 2013
• Chicago consumer rewards business Belly will hire 150
  Chicago Sun Times, February 21, 2013
• Customer loyalty? There’s an app for that
  The Virginian Pilot, February 4, 2013
• Loyalty platform Belly launches a freebies rewards program called Belly Bites
  GigaOM, January 29, 2013
• Belly’s New “Belly Bites” Let You Sample Free Haircuts, Pizzas, Gym Memberships
  Fast Company, January 29, 2013
• Belly Bites is free sampling for local merchants done right
  PandoDaily, January 29, 2013
• Belly Launches Belly Bites to Entice Potential Customers With Local Rewards
  BetaKit, January 29, 2013
• Tech Check: Loyalty rewards app
  FOX Atlanta, January 28, 2013
• Belly app and card reward frequent shoppers
  ABC Philadelphia, January 28, 2013
• 2013 Trend: Plastic Will Be Passé
  Inc. Magazine, December 31, 2012
• Apple’s Passbook Is a Surprise Success for Developers
  Wired, December 20, 2012
• How Logan LaHive’s Customer Loyalty Services Company, Belly, Drives Growth for Small Business
  Forbes, December 10, 2012
• How to Add Personality to Your Loyalty Program
  Entrepreneur, November 14, 2012
• 4 Apps for Increasing Customer Loyalty
  Entrepreneur, November 6, 2012
• Belly rewards are offered at several South Florida businesses
  WPLG Local 10, October 30, 2012
• Dining Out: Luscious Foods
  Brooklyn Home Reporter, October 17, 2012
• Apple’s Passbook Gives ‘Belly’ a Boost
  CNBC, September 25, 2012
• Silicon Prairie Redux: Will Chicago’s Tech Boom Last?
  Chicago Magazine, September 20, 2012
• Belly takes a new approach to the customer loyalty program
  OnMilwaukee.com, September 16, 2012
• One loyalty card to replace them all
  Market Watch, September 6, 2012
• Several Twin Cities Companies Go Digital With Rewards
  WCCO Minneapolis, August 6, 2012
• How Belly’s founder bounced from Redbox to Lightbank
  Crain’s Chicago Business, July 24, 2012
• The way to a consumer’s heart: Lightbank-backed Belly
  Crain’s Chicago Business, July 16, 2012
• Will Belly Replace Restaurant Punch Card Rewards?
  Minnesota Monthly, June 22, 2012
• High schooler moonlights as app developer
  Chicago Tribune, June 18, 2012
• Belly Reinvents Loyalty Cards
  Fast Company, June 14, 2012
• Case Study: Salon Attracts Clients With Mobile Site, Loyalty Program
  StreetFight Magazine, June 13, 2012
• NYC shoppers get showered with perks as small businesses turn to newfangled loyalty programs
  New York Daily News, June 11, 2012
• Belly and small business go together like a hot dog and french fries
  DC Examiner, June 9, 2012
• Belly expands online customer reward program across Phoenix
  Phoenix Business Journal, June 8, 2012
• New Belly Rewards Program
  Long Island Exchange, June 4, 2012
• Customer Loyalty Program with Rewards Wherever You Go
  Fox Business, June 1, 2012
• 5 new loyalty perks for shoppers
  Smart Money, May 29, 2012

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