About Us


What is Belly?

Belly is here because we saw a need. A need to make loyalty easily accessible to all customers and readily available at every business. We offer a program that fits each business’s personality, culture, brand, and objectives in order to foster more personal relationships with their customers while simultaneously delivering meaningful customer analytics. We are taking the concept of “customer loyalty” and breaking it down to its simplest parts: a business and its customers.


In July of 2011, the iconic Belly iPad launched at a small comic bookstore in Chicago. For the very first time, a locally owned business could enhance its customer relationships by tracking in–store experiences and bringing them to the online world. Since then, Belly has grown to thousands of locations across the country, is in the hands of millions of Members, and has enhanced millions of customer experiences. The Belly platform includes best–in–class iPhone and Android mobile apps, Belly Bites for better customer acquisition, tools to facilitate online customer reviews and streamlined Facebook and Twitter integrations. And we are just getting started.

Board of Directors

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    Logan LaHive


    Logan is the CEO and founder of Belly. Logan founded Belly in August of 2011, as a founder-in-residence at Lightbank, a digital technology VC firm focused on seed and Series A investments in disruptive technologies. Previously, Logan was the Director of New Business at Redbox, where he was tasked with sourcing, testing, and launching new businesses for the company. He was promoted to the position after successfully leading the company’s initiative to test and rollout video game rentals. Logan has spent 7 years in startups, focused on launching features, sales and marketing plans, and new product lines.

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    Brad Keywell


    Brad is a co-founder and managing partner of Lightbank. He has also acted as a founder and director for several firms, including InnerWorkings, Inc., a global provider of managed print and promotional solutions; Echo Global Logistics, Inc., a technology-enabled transportation and logistics outsourcing firm; MediaBank, LLC, a leading provider of integrated media procurement technology; and Groupon.com, Inc.

    Brad is currently on the Foundation Board of Trustees of NorthShore University HealthSystem, the Board of Trustees of Imerman Angels, the Board of Directors of Warrior Productions, a Trustee of the University of Michigan Hillel Foundation, and a member of the Chicago chapter of the Young Presidents’ Organization.

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    Jeff Jordan

    Andreessen Horowitz

    Jeff is a general partner of Andreessen Horowitz, a venture capital firm founded in 2009 by Marc Andreessen and Ben Horowitz. Prior to Andreessen, Jeff was president and CEO of OpenTable, the world’s leading online restaurant reservation site, and the President of PayPal. Leading up to PayPal, Jeff was the SVP/general manager of eBay North America from 1999 and oversaw eBay.com, eBay Motors, Half.com and eBay.ca.

The Team

  • Craig Ulliott, Co-Founder

    Craig Ulliott

  • Daniel Gloede, Chief Executive Officer

    Daniel Gloede

    Chief Executive Officer
  • Logan LaHive, Founder & Board Member

    Logan LaHive

    Founder & Board Member
  • Tiffany Howard, Belly Care Specialist

    Tiffany Howard

    Belly Care Specialist
  • Rod LaFleur, Director of Business Operations

    Rod LaFleur

    Director of Business Operations
  • Ashley Hurcombe, Belly Loyalty Consultant

    Ashley Hurcombe

    Belly Loyalty Consultant
  • Julia Dryden, National Inbound Sales Manager

    Julia Dryden

    National Inbound Sales Manager
  • Carly Deitrich, Director, Platform Business Development

    Carly Deitrich

    Director, Platform Business Development
  • Jeni Citro, Senior Director of Marketing

    Jeni Citro

    Senior Director of Marketing
  • Kristin Berlin, Product Designer

    Kristin Berlin

    Product Designer
  • Jenny Beightol, Director of Words & Reputations

    Jenny Beightol

    Director of Words & Reputations
  • Tyler Haberman, Merchant Success Manager

    Tyler Haberman

    Merchant Success Manager
  • Kelli Flahaven, Director of Merchant Success

    Kelli Flahaven

    Director of Merchant Success
  • Spencer Bean, Business Analyst

    Spencer Bean

    Business Analyst
  • Jon White, Software Engineer

    Jon White

    Software Engineer
  • AJ Self, Software Engineer

    AJ Self

    Software Engineer
  • Shay Howe, VP, Product

    Shay Howe

    VP, Product
  • Darby Frey, VP, Engineer

    Darby Frey

    VP, Engineer
  • Profile image missing

  • Maggie Williams, Senior Merchant Success Manager

    Maggie Williams

    Senior Merchant Success Manager
  • Jason Fuchs, Outside Sales, Team Lead

    Jason Fuchs

    Outside Sales, Team Lead
  • Elizabeth Barton, Enterprise Project Manager

    Elizabeth Barton

    Enterprise Project Manager
  • Hannah Kotovic, Senior Merchant Success Manager

    Hannah Kotovic

    Senior Merchant Success Manager
  • Cornez Garrett, Territory Manager

    Cornez Garrett

    Territory Manager
  • Melanie Jucewicz, Senior Merchant Success Manager

    Melanie Jucewicz

    Senior Merchant Success Manager
  • Jake Kiser, Chief Revenue Officer

    Jake Kiser

    Chief Revenue Officer
  • Clark Kampfe, Jr. Developer

    Clark Kampfe

    Jr. Developer
  • Chris Bogue, Merchant Success Manager

    Chris Bogue

    Merchant Success Manager
  • Lauren Licata, VP, Marketing

    Lauren Licata

    VP, Marketing
  • Todd Li, Sr. Product Analyst

    Todd Li

    Sr. Product Analyst
  • Matthew Mackin, Territory Manager

    Matthew Mackin

    Territory Manager
  • Natasha Janic, Enterprise Development Associate

    Natasha Janic

    Enterprise Development Associate
  • Trey Springer, Director, Strategy and Operations

    Trey Springer

    Director, Strategy and Operations
  • Yumin Wong, Manager of Platform

    Yumin Wong

    Manager of Platform
  • Kellen Terrett, Merchant Success Manager

    Kellen Terrett

    Merchant Success Manager
  • Sean Wolter, VP, Mobile

    Sean Wolter

    VP, Mobile
  • Anjali Heble, Enterprise Account Manager

    Anjali Heble

    Enterprise Account Manager
  • Alli Koebbe, Belly Loyalty Consultant

    Alli Koebbe

    Belly Loyalty Consultant
  • Jon Homan, Software Engineer

    Jon Homan

    Software Engineer
  • Celia Bernheim, Head of People

    Celia Bernheim

    Head of People
  • Joey Salvador, Product Designer

    Joey Salvador

    Product Designer
  • Nick Dobrez, Software Engineer, iOS

    Nick Dobrez

    Software Engineer, iOS
  • Ethan Gunderson, Sr. Software Engineer

    Ethan Gunderson

    Sr. Software Engineer
  • Daniel Lavin, Enterprise Product Manager

    Daniel Lavin

    Enterprise Product Manager
  • Pete Brousalis, Sr. Software Engineer

    Pete Brousalis

    Sr. Software Engineer
  • Florencia Garcia-Vicente, Jr. Developer

    Florencia Garcia-Vicente

    Jr. Developer
  • Harrison Strowd, Chief Technology Officer

    Harrison Strowd

    Chief Technology Officer
  • Ashton Thomas, Sr. Software Engineer

    Ashton Thomas

    Sr. Software Engineer
  • Moises Lemus, Operations and Support Team Lead

    Moises Lemus

    Operations and Support Team Lead
  • Shawn Glasper, Enterprise Product Manager

    Shawn Glasper

    Enterprise Product Manager
  • Ronnie Jarmon, Belly Care Specialist

    Ronnie Jarmon

    Belly Care Specialist
  • Ryne Reynoso, Belly Care Specialist

    Ryne Reynoso

    Belly Care Specialist
  • Rachel Hyman, Software Engineer, iOS

    Rachel Hyman

    Software Engineer, iOS
  • Ceb Castleberry, Belly Loyalty Consultant

    Ceb Castleberry

    Belly Loyalty Consultant
  • Ruthie Nissim, Belly Loyalty Consultant

    Ruthie Nissim

    Belly Loyalty Consultant
  • Joel Wicks, Chief Finance Officer

    Joel Wicks

    Chief Finance Officer
  • Ashley Smith, Demand Generation Manager

    Ashley Smith

    Demand Generation Manager
  • Sean Brice, Communications Designer

    Sean Brice

    Communications Designer
  • Jason Sssk, Sr. Software Engineer

    Jason Sssk

    Sr. Software Engineer
  • Kevin Flynn, Belly Care Specialist

    Kevin Flynn

    Belly Care Specialist
  • Roland Cooper, Sr. Platform Engineer

    Roland Cooper

    Sr. Platform Engineer
  • Carlos Santana, Software Engineer

    Carlos Santana

    Software Engineer
  • Rodney Dennis, Sr. Software Engineer

    Rodney Dennis

    Sr. Software Engineer
  • Profile image missing


    Inside Sales Representative
  • Belly Support,

    Belly Support

  • Profile image missing

    Truman Shuck

Awards & Press

Featured Awards

Featured Press

Press Releases

In The Press

For all media inquiries please contact [email protected] or (312) 750-0858.



Working at Belly is not a job. It’s a career game changer.

We hate the word “job.” It makes us think of butt-numbing uncomfortable office chairs, cubicles filled with broken filing cabinets and adults who eat premade soup in thermoses for lunch. These situations don’t happen at Belly, unless it’s “Go Back in Time to 1989” Day. We’re redefining the cultural landscape without even meaning to. Belly Employees thrive off of entrepreneurial energy, which is liberally mixed into the water cooler and is most effective when taken with a meal. We are rapidly growing, exponentially improving and persistently demanding excellence in everything we do. We’re a hotbed for employee ingenuity and we’re confident enough to admit it.

Are You an Engineer or Designer?

Check out our product and engineering positions on our tech website.

Brand Assets & Guidelines

Belly Logo – Dark Backgrounds
Download   EPS  •  PNG
Belly Logo – Light Backgrounds
Download   EPS  •  PNG

Logo Usage

The Belly logo can only be used for material relating to Belly. Modifying or editing the logo in any way is strictly prohibited. Only the assets available for download on this page should be used. Do not use unofficial assets from image searches, other websites, or even sealed manila envelopes marked as “Classified Logo Stuff”.

  • Modify or alter the logo in any way.
  • Combine the Belly logo with your name or logo.
  • Use an old verion of the Belly logo, unless it’s for a mockumentary set in 2011.
  • Leave ample space around the Belly logo so it does not become cluttered.
  • Visit this brand assets page regularly for updated material.

Brand Colors

Belly uses white as our most prominent color. All other colors listed should be used as highlights and cues to the Belly logo and brand.

Primary Color
    • Hex  #33a9e0
    • RGB  51  169  224
    • CMYK  69  17  0  0
    • PMS  2995
Brand Blues
    • Hex  #0057a6
    • RGB  0  87  166
    • CMYK  97  72  2  0
    • Hex  #69cce6
    • RGB  105  204  230
    • CMYK  53  0  7  0
Secondary Colors
    • Hex  #62ab1b
    • RGB  98  171  27
    • CMYK  67  9  100  1
    • Hex  #e93801
    • RGB  233  56  1
    • CMYK  3  92  100  1
    • Hex  #edb406
    • RGB  237  180  6
    • CMYK  7  30  100  0
Monochromatic Colors
    • Hex  #333
    • RGB  51  51  51
    • CMYK  69  63  62  58
    • Hex  #666
    • RGB  102  102  102
    • CMYK  60  51  51  20
    • Hex  #999
    • RGB  153  153  153
    • CMYK  43  35  35  1
    • Hex  #ccc
    • RGB  204  204  204
    • CMYK  19  15  16  0
    • Hex  #eee
    • RGB  238  238  238  238
    • CMYK  5  4  4  0
    • Hex  #fff
    • RGB  255  255  255
    • CMYK  0  0  0  0


Open Sans Thin
Use for headlines and headers

A  B  C  D  E  F  G  H  I  J  K  L  M  N  O  P  Q  R  S  T  U  V  W  X  Y  Z 
a  b  c  d  e  f  g  h  i  j  k  l  m  n  o  p  q  r  s  t  u  v  w  x  y  z 
1  2  3  4  5  6  7  8  9  0 
!  @  #  $  %  ^  &  *  (  )  –  +  = 

Open Sans Semi-Bold
Use for sub-headlines and sub-headers

A  B  C  D  E  F  G  H  I  J  K  L  M  N  O  P  Q  R  S  T  U  V  W  X  Y  Z 
a  b  c  d  e  f  g  h  i  j  k  l  m  n  o  p  q  r  s  t  u  v  w  x  y  z 
1  2  3  4  5  6  7  8  9  0 
!  @  #  $  %  ^  &  *  (  )  –  +  = 

Open Sans Regular
Use for body copy and lists

A  B  C  D  E  F  G  H  I  J  K  L  M  N  O  P  Q  R  S  T  U  V  W  X  Y  Z 
a  b  c  d  e  f  g  h  i  j  k  l  m  n  o  p  q  r  s  t  u  v  w  x  y  z 
1  2  3  4  5  6  7  8  9  0 
!  @  #  $  %  ^  &  *  (  )  –  +  = 

Download from Google Web Fonts

Using Belly Assets in Advertising and Marketing Material

  • Manipulate Flop, the Belly dog, in any way. Ever.
  • Alter the above screenshots in any way.
  • Use the Belly logo in reference to any service other than Belly.
  • Copy the look and feel of Belly in a way that could cause user confusion. (This isn’t The Parent Trap.)
  • Size the Belly logo larger than your own.
  • Add the Belly logo to your website and/or print materials in a clear and tasteful manner so that your customers know you are part of the Belly loyalty program.
  • Shout out from the highest rooftop that you’re proud to be rocking Belly.

Before You Go

By using the Belly logo, screenshots, or any other assets on this page, you agree to this and all other Belly Terms and Policies. Belly has the right to modify and cancel the permissions in this policy at any time, day or night. For questions regarding usage of Belly assets, email