Featured Awards

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    Best New Solution for Multi-Location Retailers, 2016

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    Best & Brightest Companies to Work For, 2015

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    Winner, 2013
  • Up-and-Comer, 2012

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    Startup of the Year, 2013
  • Best B2B Startup, 2013
  • Best UX, 2012

Featured Press

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  Loyalty a key tool to drive retailer app adoption, says Belly September 20, 2016

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  Why Retailers Like McDonald’s Should Take Note of Starbucks’ Loyalty Program Misstep March 31, 2016

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  Belly Updates iOS App Allowing Merchants Mobile Access to Customer Engagement Tools December 17, 2015

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  Belly Builds On Opportunities Of Apple Partnership, Launches New Marketing Suite August 4, 2015

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  Loyalty leader Belly expands its footprint by rolling out to 2,600 7-Eleven locations August 27, 2014

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  Customer Loyalty Tech Startup Belly Raises Another $12M From Andreessen Horowitz August 28, 2013

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  Belly Raises $12.1 Million To Replace Loyalty Cards With Its App August 27, 2013

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  Shred the Punchcards: Belly Updates Customer Loyalty Programs November 29, 2012

Press Releases

• SinglePlatform and Belly Announce Strategic Partnership to Bring Enhanced Listings to Small Businesses
  Apr 04, 2017
• BLUE by Belly Partners With Drop Tank to Bring Customer Engagement to Fuel & C-Store Space
  Mar 27, 2017
• Belly 2.0
  Feb 21, 2017
• Belly Named a Finalist in Street Fight’s Local Visionary Awards
  Oct 05, 2016
• Belly Launches ‘BLUE’; A New Loyalty Platform For Enterprise Retailers
  Sep 20, 2016
• Belly Empowers Local Businesses with Mobile CRM & Marketing Automation; Unveils iOS App for Merchants
  Dec 17, 2015
• Belly Names Sean Wolter as Director of Mobile
  Aug 18, 2015
• Belly Introduces Marketing Suite Powered by Its Loyalty Solution
  Aug 04, 2015
• Belly Continues Record Growth, Hires Top Talent
  Feb 09, 2015
• Google Partners with Belly to Deliver Loyalty Activity to Consumers
  Jan 30, 2015
• Belly Names Julio Bruno as Chief Operating Officer
  Oct 29, 2014
• World's Largest Convenience Store Chain Expands Partnership with Leading Loyalty Provider to East Coast & Canada
  Aug 27, 2014

In the Press

• #SFSNYC: Street Fight Announces Winners of the 2016 Local Visionary Awards
  Street Fight Mag, October 26, 2016
• Loyalty a key tool to drive retailer app adoption, says Belly
  Marketing Land, September 20, 2016
• Why Retailers Like McDonald’s Should Take Note of Starbucks’ Loyalty Program Misstep
  StreetFight Magazine, March 31, 2016
• Belly Updates iOS App Allowing Merchants Mobile Access to Customer Engagement Tools
  TechCrunch, December 17, 2015
• Eric Lefkofsky – Joins the Board of Belly, the Leading Digital Loyalty & Marketing Platform for Small Businesses
  Market Wired, December 10, 2015
• Belly Builds On Opportunities Of Apple Partnership, Launches New Marketing Suite
  TechCrunch, August 4, 2015
• Apple names Chicago’s Belly as partner in business services
  Blue Sky - Chicago Tribune, August 4, 2015
• How Loyalty Programs Can Attract New Customers
  AmEx OPEN Forum, February 26, 2015
• 7-Eleven expands partnership with Belly to 2,600 stores
  Retail TouchPoints, September 3, 2014
• Loyalty leader Belly expands its footprint by rolling out to 2,600 7-Eleven locations
  PandoDaily, August 27, 2014
• Belly will run 7-Eleven’s digital loyalty program in 2,600 convenience stores
  GigaOM, August 25, 2014
• Take the Job Seriously, but Not Yourself
  New York Times, August 7, 2014
• Firms Boost Their Spending on Startups
  Wall Street Journal, August 4, 2014
• The Belly Loyalty Program
  KUSI News, July 13, 2014
• Belly Goes International With Announcement of Vancouver Launch
  ChicagoInno, June 30, 2014
• Loyalty Rewards Company Belly Announces International Expansion into Canada
  TechCocktail, June 30, 2014
• Belly announces first international expansion as it staffs up locally
  Built in Chicago, June 30, 2014
• Belly expands into Canada
  Crain's Chicago Business, June 30, 2014
• 4 tips from an expanding Belly on scaling up
  Chicago Tribune, June 30, 2014
• 10 Questions: Logan LaHive, founder and CEO, Belly
  Fortune, June 3, 2014
• Belly’s one-stop reward shop
  CNBC, May 3, 2014
• U.S. economy adds 288,000 jobs as unemployment rate falls to 6.3 percent
  CBS Evening News, May 2, 2014
• Small-business loyalty programs going digital
  Orange County Register, April 24, 2014
• Punchcards go digital
  Fox Business, April 24, 2014
• With a swipe of the smartphone, loyalty punch cards becoming obsolete
  Minneapolis StarTribune, April 19, 2014
• Belly has a huge appetite for tech talent
  Crain’s Chicago Business, March 25, 2014
• Call 12: Belly App Trend Offers Savings
  Fox Pheonix, March 8, 2014
• Logan LaHive, founder and CEO, Belly
  Chicago Tribune, January 22, 2014
• Belly Teams Up With Greater Chicago Food Depository
  NBC Chicago, December 30, 2013
• Belly CEO: Excited About Growth, Will Continue to Innovate
  CNBC, November 29, 2013
• Chicago business world gathers to honor innovative companies
  Chicago Tribune, October 30, 2013
• Logan LaHive of Belly
  Chicago Tribune - Blue Sky Innovation, October 28, 2013
• Chicago Ideas Week: Building Belly
  Chicago Tribune, October 14, 2013
• The Top 100 Digital Companies in Chicago
  Built In Chicago, September 29, 2013
• Money Smart: Popular New App Lets You Swipe Your Way to Savings
  KTLA News, September 9, 2013
• The Belly Card
  Fox Cleveland, August 29, 2013
• Belly Gets $12.1 Million From NEA And Others In A Bid To Take Its Loyalty App To The Next Level
  TechCrunch, August 28, 2013
• Loyalty loss leader: Belly’s real aim is to own the in-store experience
  PandoDaily, August 28, 2013
• Customer loyalty specialist Belly raises $12.1M
  Vator News, August 28, 2013
• 7-Eleven begins investing in startups
  Fortune, August 28, 2013
• Big-name investors feed Belly with $12M to grow digital rewards program
  VentureBeat, August 28, 2013
• Big retail’s interest in loyalty startup Belly grows: 7-Eleven chips in on $12M round
  GigaOM, August 28, 2013
• Belly full of cash: Loyalty-card startup banks $12.1 million
  Crain’s Chicago Business, August 28, 2013
• Belly raises $12.1M from investors including 7-Eleven
  Chicago Tribune, August 28, 2013
• 7-Eleven takes a big gulp of venture capital
  Upstart Business Journal, August 28, 2013
• Belly Secures $12,100,000 Series B Round
  Xconomy, August 28, 2013
• Belly Announces $12.1 Million Series B-1 VC Funding
  Tech Cocktail, August 28, 2013
• Belly Rings Up $12M with 7-Eleven, NEA and others
  Built In Chicago, August 28, 2013
• NEA joins $12m round in Belly, proving ‘loyalty’ can still get funded
  Washington Business Journal, August 28, 2013
• Andreessen Horowitz and 7-Eleven Back Customer-Loyalty Startup Belly in $12.1 Million Series B
  All Things D, August 28, 2013
• Customer Loyalty Tech Startup Belly Raises Another $12M From Andreessen Horowitz
  Forbes, August 28, 2013
• Belly Raises $12.1 Million To Replace Loyalty Cards With Its App
  Fast Company, August 27, 2013
• Technology speeds up credit card rewards programs
  St. Paul Pioneer Press, July 13, 2013
• Belly Expands Beyond Loyalty With Debut Of Customer Acquisition Platform, Belly Bites; Support For Transactions Is Next
  TechCrunch, June 12, 2013
• Free APP “Belly”
  CBS Cleveland, June 10, 2013
• Earn rewards for eating or just visiting a business
  ABC Cleveland, May 20, 2013
• Small businesses outsource loyalty cards to app makers
  Denver Post, May 7, 2013
• Local shops using app to provide ‘freebies’
  CBS Phoenix, April 26, 2013
• 190 Cyber Surf: Belly Card
  ABC 190n Chicago, March 25, 2013
• App Watch: What’s expected to be hot at South by Southwest
  WGN Chicago, March 7, 2013
• The hottest urban center in the U.S. – Chicago’s mega-Loop
  This Week’s Crain’s, March 4, 2013
• 12 Apps You’ll Use This Weekend
  Mashable, March 1, 2013
• Street Fight Daily: Life After Patch, What Really Happened at LivingSocial?
  StreetFight Magazine, February 22, 2013
• Belly Hits 1 Million Users and Announces They Will Add 150 Jobs By 2014
  Crain’s Chicago Blog,, February 22, 2013
• Belly up to the bar: Startup looks ahead
  Crain’s Chicago Business, February 22, 2013
• Customer loyalty? There’s an app for that
  The Virginian Pilot, February 4, 2013
• Belly Launches Belly Bites to Entice Potential Customers With Local Rewards
  BetaKit, January 29, 2013
• Belly Bites is free sampling for local merchants done right
  PandoDaily, January 29, 2013
• Belly’s New “Belly Bites” Let You Sample Free Haircuts, Pizzas, Gym Memberships
  Fast Company, January 29, 2013
• Loyalty platform Belly launches a freebies rewards program called Belly Bites
  GigaOM, January 29, 2013
• Belly app and card reward frequent shoppers
  ABC Philadelphia, January 28, 2013
• 2013 Trend: Plastic Will Be Passé
  Inc. Magazine, December 31, 2012
• Apple’s Passbook Is a Surprise Success for Developers
  Wired, December 30, 2012
• How Logan LaHive’s Customer Loyalty Services Company, Belly, Drives Growth for Small Business
  Forbes, December 10, 2012
• Shred the Punchcards: Belly Updates Customer Loyalty Programs
  Time, November 29, 2012
• How to Add Personality to Your Loyalty Program
  Entrepreneur, November 14, 2012
• 4 Apps for Increasing Customer Loyalty
  Entrepreneur, November 6, 2012
• Belly rewards are offered at several South Florida businesses
  WPLG Local 10, October 30, 2012
• Dining Out: Luscious Foods
  Brooklyn Home Reporter, October 17, 2012
• Silicon Prairie Redux: Will Chicago’s Tech Boom Last?
  Chicago Magazine, September 20, 2012
• Belly takes a new approach to the customer loyalty program
  OnMilwaukee.com, September 16, 2012
• One loyalty card to replace them all
  Market Watch, September 6, 2012
• Several Twin Cities Companies Go Digital With Rewards
  WCCO Minneapolis, August 6, 2012
• How Belly’s founder bounced from Redbox to Lightbank
  Crain’s Chicago Business, July 24, 2012
• The way to a consumer’s heart: Lightbank-backed Belly
  Crain’s Chicago Business, July 16, 2012
• Will Belly Replace Restaurant Punch Card Rewards?
  Minnesota Monthly, June 22, 2012
• High schooler moonlights as app developer
  Chicago Tribune, June 18, 2012
• Belly Reinvents Loyalty Cards
  Fast Company, June 14, 2012
• Case Study: Salon Attracts Clients With Mobile Site, Loyalty Program
  StreetFight Magazine, June 13, 2012
• Belly and small business go together like a hot dog and french fries
  DC Examiner, June 9, 2012
• Belly expands online customer reward program across Phoenix
  Phoenix Business Journal, June 8, 2012
• Customer Loyalty Program with Rewards Wherever You Go
  Fox Business, June 1, 2012
• 5 new loyalty perks for shoppers
  Smart Money, May 29, 2012

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