So you’ve just joined the fastest growing social media platform, Pinterest. Go ahead and label yourself a social media “expert”, because you’re in the first 2% of businesses that have created an account. By adopting early, you’ve set your business up for big potential benefits including free exposure, free SEO optimization, and possibly even an increase in sales.
Before Pinterest, there were corkboards, pushpins, and print magazines. A fashion addict might have flipped through Vogue, clipped every pair of stilettos that caught her eye, and pinned each piece of paper to her “Shoes” corkboard with a tack. Tomorrow she may become inspired by other images and add to her A-Line Dresses, Spring Must-Haves, Best Boutiques in NYC, and other collages.
Online, these core elements still exist and are known as Pins and boards. We’ve included the definition and use for each, as well as an example of a Belly small business using the feature on their business Pinterest page.
Pinterest’s Definition: “Pins are like handsome little bookmarks. Whenever you find something on the web that you want to keep, add it to Pinterest. Your newly minted Pin will be there whenever you need it, and will always link back to the site it came from.”
How To Use: As you could guess, Pins are the core of Pinterest. One can “Pin” an image to their page in multiple ways:
- From a website, using a “Pin It" button
- From your own computer by uploading directly to the site
- From existing Pins found on Pinterest (also known as Re-Pinning)
Whenever possible, Pins should link back to their original source.
Example of a Small Business Using Pins: Check out the 76 different Pins from Ladies & Gentleman Salon and Spa, a multi-location, upscale beauty destination. From how-to braid tutorials and swoon-worthyupdos to glittering manicures and product must-haves, their Pins are images that are relevant to their business, industry, and customers. Pins have been uploaded straight from their computer, external websites like Aveda.com, and even by other beauty-loving Pinterest users.
Read how to Pin here.
Pinterest’s Definition: “Boards are where you organize your Pins and you get to decide what they’re all about… You can create a board for any topic, such as Cool Posters, Recipes for Dinner, or Wishlist. You can add as many pins to a board as you want.”
How To Use: Boards are categories that you group your Pins into. To brainstorm ideas for boards, think about what makes your business unique, your core product, why you’re the expert at what you do, insider tips you can share with your customers, current trends within your industry, and the city you're in.
Example of a Small Business Using boards: Any fashion-loving female in San Francisco knows of Liv Fashion Boutique, which quickly built its name by specializing in hip, edgy, fashion-forward style. Having expanded from one location to four, this sister-owned business knows the importance of staying on top of trends and being a fashion-resource for its customers. (The boutique’s business Pinterest page is a testament to its loyal customer base, where they have an impressive 1,473 Followers.) With 14 boards showcased on their business page, they’ve covered everything their existing customers (or prospective customers) could be looking for.
- Looks To Live For – Looks that represent the style of the boutique, but not limited to only those sold at their store
- Cute Live Customers – Actual boutique items + real customers = pure genius
- Accessorize – More than just clothing, accessories are a huge part of the business
- San Francisco Style – Hometown pride attracts local shoppers
Read how to add/edit/delete a board here.
After You’ve Created Your Pinterest Business Account, Take These First Steps
- Create 3 boards.
- Search Pinterest and pick 5 images from other Pinterest users to “re-pin” to your newly created boards.
- Visit several of your favorite business’s websites and use their “Pin It button” to pin items to your newly created boards.
- Upload 5 photos from your own computer and Pin them to your newly created boards.
- Make it easy for people to share things on your website via Pinterest by adding the Pin It button to your site.
- Let visitors to your website know that you’re on Pinterest by adding their logo/link to your social media suite.
And you’re off and Pinning!