Maybe. Probably, you should – but it's all about prioritization.
But, make that a “Heck yes!” if your business is a boutique, salon, or other female-focused establishment.
There are more female than male users across social media platforms, however it’s a landslide when it comes to Pinterest: 80% are female.
What is Pinterest? Self-described: “Pinterest is a tool for collecting and organizing the things that inspire you.”
This digital scrapbook is the fastest growing social media platform and is now more popular than Twitter for adults. So why do 1/3rd of US women flock to the site? To indulge visually, find things they love, and share them socially in a very neat and orderly manner. Women love to be on either side of beauty, fashion, and recipe finds, whether it’s as the source that found it or as the recipient of the tip. And for those who don’t want to share, they can just consume… for hours.
Users may head to the Nike Training Club boards (this entire account is specifically for women) to find motivation to get off the couch, which could lead to them discovering a local nail boutique and purchasing a pair of mint running shorts.
Although Pinterest is a place for consumers to follow brands they’re already familiar with, it’s credited for its ability to engulf consumers in endless imagery, ultimately facilitating the discovery of many new finds – which could be your Pinterest business account!
Currently, only 2% of businesses use Pinterest, and therefore the opportunity for local merchants to gain a competitive advantage is significant. Those who arrive first will benefit the most. Already, 21% of all Pinners have bought a product in-store that they discovered on the site, and that number should only grow. So what are you waiting for? Get started using Pinterest for your business today by reading this Belly blog post which teaches you the best boards to create, images to Pin (and repin), and other actionable tips for your Pinterest business account.
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