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Millennials Seek Fun Loyalty Programs
enterprise loyalty small business customer loyalty

Millennials Seek Fun Loyalty Programs

Millennials seek fun loyalty programs

Originally posted by RIS News on October 21, 2015

Millennials Seek Fun Loyalty Programs

Millennials just want to have fun. While that may sound like a Cyndi Lauper lyric, it’s really a crucial insight for retail marketers who want their customer loyalty rewards programs to be a smash hit with the 80-million-strong U.S. consumer segment accounted for by 18- to 34-year-olds.

In a COLLOQUY-sponsored nationwide survey of 1,000 U.S. consumers, 34% of millennials said the word that best describes their participation in a customer reward program is “fun.” By comparison, 26% of the general population (18 to 65 years and over) chose the word “fun,” meaning millennials scored 24% higher on the loyalty-needs-to-be-fun meter.