With mobile payment apps, retailers enjoy faster transactions — as every retailer knows no shopper likes to face a long line to check-out. Technology, these days, is constantly evolving, but one thing that has not changed over time is the need for companies to engage, maintain and grow their customer base. While technology has provided new ways of reaching broader audiences, the ability to secure customers has become increasingly difficult. Customers now care not only about who has the best product, but also about who provides the best customer experience.
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