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Celebrate Small Business Saturday with Belly
email marketing

Celebrate Small Business Saturday with Belly

Small biz saturday

Created in 2010, Small Business Saturday is the cornerstone of the Shop Small Movement. Celebrated each year on the Saturday after Thanksgiving, it’s the day to rally the nation to support small businesses – just like yours!

We’re proud to support Small Business Saturday®, and want to help you make November 29th a huge success for your business. Use the tools and templates below to invite your current and new customers into your business to help celebrate the Shop Small Movement.

Email your customers to invite them in for a Small Business Saturday promotion

An Announcement Campaign lets you email your customers a special message. Send an Announcement Campaign to alert your customers that you’ll be participating in Small Business Saturday! Follow these steps to send an email to your customers that looks similiar to this:

Simply use the email copy and images below:

  1. Log Into Your Web Command Center

  2. Select “Campaigns” from the top menu

  3. Select “Send Campaign”

  4. Select “Send An Announcement”

  5. Create Your Announcement

  6. Copy and Paste this into the Email Subject Line field: "Stop By Your Business Name On Small Business Saturday!"

  7. Copy and Paste this into the Headline field: “Shop Small With Us On Saturday, November 29th”

  8. Add a custom image by downloading the image below to use in your Campaign


Click here to download this image.

  1. In the Campaigns tool, select “Click here to choose an image”

  2. Click “Upload Your Own”

  3. Drag the image you downloaded or browse for the image

  4. Select “Choose Image”

  5. In the “Email Body Copy” text box, copy and paste this:

"Hello Friends/Loyal Customers/People We Like A Lot Please support us this Small Business Saturday, November 29th! Swing by our store for Insert Signature Product / Service or Insert Special Promotion on the big day. It's loyal customers like you who keep us in business on November 29th and all year long. Can't wait to see you soon!"

  1. If you have a website that you’d like your customers to visit, select “Yes, include a link” and write the link to your website. If you do not want customers visiting your website, simply select “No thanks."

  2. Select “Continue"

  3. Now schedule and send your Campaign. Choose the date you’d like to send your email campaign on

  4. Preview your email on the right hand side of your screen to make sure it looks A-Ok.

  5. Select “Send!”

You're done!

Get NEW customers for Small Business Saturday!

Tap into Belly’s network of over 4 million members to target new customers in your neighborhood who haven’t visited your business yet by sending a Belly Bite. If you don't know what a Belly Bite is yet, check out this article here.

Promote your participation via your social media channels

Because we like you so much, we’ve pre-crafted messages for you to use.

Tweet: "#ShopSmall with us on Nov 29! Support local businesses, join our @BellyCard loyalty program & kick off the holiday season right! #LocalBelly

Facebook Post: "Join us, @BellyCard and local businesses across the country for Small Business Saturday on November 29th. Start your holiday shopping by supporting the businesses you love! #ShopSmall #LocalBelly"

Let's make this year's Small Business Saturday the best yet!