Cavalier Auto Body Shop owner, Angelo, saw an area of opportunity at his business when customers not only raved about their repaired vehicles but at how clean their cars were once returned. “Customers loved our detailing so much that we extended our business into a second shop – Cavalier Auto Detailing,” says Angelo. That was 3 years ago and today, Cavalier Auto Detailing serves customers who come from all over the island, many of whom Angelo and his team now consider lifelong friends.
As the only by-hand detail center in the area, Cavalier relies heavily on positive word-of-mouth advertising for business growth. Their loyal customers recognize the quality of work and often recommend Cavalier’s services to friends, family and co-workers. When Belly was suggested to Angelo by a business associate, it was the perfect solution for not only easily rewarding current customers, but a powerful tool for engaging new customers in a digital way.
“Customers are always curious about Belly and are excited to sign up when we tell them the benefits of the program.”
Since setting up Belly in May 2015, more than 390 customers have joined Cavalier’s loyalty program which now has over 1800 visits. Belly has enabled Cavalier Auto Detailing to give back to its customers through engaging rewards like “Free Quick Wash” and by communicating with them through Belly’s email Campaigns tool. With Campaigns, Cavalier can keep its customers in the loop via email and alert them of upcoming promotions and announcements.
“Belly Campaigns give us the ability to add a personal touch to our correspondence instead of sending out plain emails. Campaigns have a much more professional appearance than other providers’ products.”
After a recent snowfall in January, Cavalier sent a Campaign to its customers who had not visited in 30 or more days and offered them a free Quick Wash-and Go, which removes salt from vehicles. This limited time offer led to a 300% increase in customer check-ins!