We Make Business Personal.

BLUE's platform first approach to loyalty and customer engagement helps large Gas and Convenience stores build stronger relationships with their customers, through personalized marketing initiatives.

Launching a successful customer engagement strategy isn’t easy

Gas and Convenience Chains (c-stores) often rely on custom solutions that have trouble adapting to new customer behavior over time. This "custom first" approach to technology has left many c-stores with fragmented technology solutions that prevent companies from responding to market and industry change fast enough to meet demand.

Trying to build a successful marketing strategy around systems that weren’t designed for integration not only slows your marketing team down, but also makes it harder for them to understand your customers.

The BLUE Solution:

  • Get to Market Fast

    BLUE was designed with speed and flexibility in mind. Custom loyalty solutions can take years to get up and running. With BLUE, you can be in market, collecting valuable customer data in weeks.

  • Flexible Design

    BLUE is all about personalization. We help marketers create highly personalized experiences that strengthen their relationship with the customer.

  • Measurable ROI

    BLUE delivers value and we can prove it. Whether you're trying to increase basket size, sign up more members, or drive people from the pump in to the store, we have you covered. We integrate to your POS or FCC, so you can tie marketing initiatives to customer behavior.

  • Future Proof

    Most custom loyalty programs are the best they’ll ever be on day one. Over time, custom programs become less valuable and less able to meet your needs, until they’re scrapped. With BLUE, we start simple and iterate towards the best possible program for your business.

How do I collect & activate valuable customer data in one place?

Customers prefer different methods of engagement and that's ok. BLUE's simple approach makes it easy to collect valuable customer data on day one, through either a phone number or email address.

Enroll new members:

  • At the pump
  • In store at the POS
  • Through the web or a mobile app
Enter Phone Number
Thanks for joining Joe's Fuel Rewards! You earned a free coffee just for signing up!
  • Available OffersFree Coffee
  • Member ID 1269420
  • Phone Number415-867-5309
  • EmailjaneDoe@mail.com
  • Member Since2017-07-17

How do I engage the relationship with my customers?

Successful customer engagement strategies focus on providing unique value to each and every customer. Let BLUE help you build a stronger relationship with your customers through personalized rewards and offers.

Use personalization to:

  • Provide customers with relevant offers
  • Collect valuable first party loyalty data
  • Reward loyal customers for special occasions (i.e. birthday)
Enter Phone Number
Thanks for joining Joe's Fuel Rewards! You earned a free coffee just for signing up!
Welcome Back! Come in for a free coffee when you buy more than 10 gallons of gas.
  • Favorite ItemCoffee
  • Average Basket Size$2.50
  • Member ID 1269420
  • Phone Number415-867-5309
  • EmailjaneDoe@mail.com

How do I drive new customer behavior?

Use BLUE to maximize your marketing efforts and increase your bottom line. Configure rules that drive new customer behavior by provding personalized offers and experiences.

Here's how it works:

  • Drive customers from the pump in to the store
  • Increase share of wallet
  • Diversify basket
Enter Phone Number
Thanks for joining Joe's Fuel Rewards! You earned a free coffee just for signing up!
Welcome Back! Come in for a free coffee when you buy more than 10 gallons of gas.
Hi, Jane! Get a free coffee when you buy one of our new hot food items!
  • Average Basket$5.00 (+ 50%)
  • Favorite ItemCoffee
  • Last PurchaseBreakfast Sandwich
  • Last Visit2017-07-17
  • Contact MethodSMS

How do I leverage new technology in the future?

The best way to prepare for change is by leveraging technology that enables your business to quickly adapt and respond to your customers. When you invest in a platform, you stop worying about new technology and start thinking of ways to take advantage of it.

Enhance your program with technology:

  • EMV payment
  • Connected Car
  • Mobile Payments
  • Beacons

Scan Barcode

qr-code

Hi, Jane! Get a free coffee when you buy one of our new hot food items!

Press for More

  • Average Basket$5.00 (+ 50%)
  • Favorite ItemCoffee
  • Last PurchaseBreakfast Sandwich
  • Last Visit2017-07-17
  • Contact MethodBarcode/App

Get More Information About

Questions? Call 1 (866) 576-8024 to speak to a member of our team.